A regular issue on Black Belt courses that I have run is whether it is acceptable to ghost write blogs for senior managers. Afterall, writing statements on behalf of leaders is what we spend a lot of time doing anyway.
However, a posting by pr blogger Simon Collister caught my eye. His message seems to be that ghost writing blogs is bad practice - and I tend to agree with him because of the implied authenticity...
But I wonder if that will last for much longer?
Liam
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