Out last night for a drink at the ICA with my newest and bestest friend - and we got talking about how comms teams are organised these days (we did gossip a bit as well - we're not THAT dull).
In particular we were talking about the model where you have a business partner who feeds work to a separate delivery team.
It seems to be a growing trend - separate out the delivery work from the strategic partnering conversations and has some obvious advantages. It breaks the link in the minds of internal customers between IC and 'doing stuff' and it enables the delivery team to get on with what they are great at and find synergies.
It looks a bit like the model that HR have been following in many organisations - as they move towards enabling managers rather than hand-holding.
But I keep hearing stories about HR teams abandoning the model after a few years. So I think there must be some lessons in there for IC people - what is it that makes the model work or fail for HR and are there any pitfalls for us to avoid....?
I feel a bit of Christmas research coming on...
Liam
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