...do anything that is being plugged by anyone in particular! The recession is a great bandwagon and there's lots of us jumping on it to further whatever piece of advice we want to plug.
I got quite good at it in the days (decades ago) when I worked in PR... in one glorious episode I had to plug a safety campaign for coach drivers and we did a picture story to coincide with the launch of a code of conduct for drivers. We had three women drivers standing in front of some vintage buses holding up copies of the Safety Code.
Even I knew it was dull. And desperate!
But at that time Britain was going mad about a TV dramatisation of a series of HE Bates novels set in 1950's Kent launching the career of Catherine Zeta Jones. So... in an act of heroic cheesiness... we stuck a caption on the photo saying "These darling buds of May show their support...." and - would you believe it - we got it printed in one of the nationals!!!!
Ah, life was so much simpler then.
Comments