Will content become king?

Just came across this interesting blog The Content Economy which got me thinking.

If web 2.0 technologies are seen as low cost there will always be a perceived high return on investment - after all if it cost you next to nothing to build then any value you get from it has to represent a splendid return... doesn't it?

Which could well mean that if you're not careful you get caught in the content trap.  These new media need content - there has to be a reason for coming back regularly.  Normally IC's would do it though producing lots of stuff themselves or by spending ages getting users or other stakeholders to contribute.

But what happens if feeding the beast becomes the sole or dominant concern of the IC function?  Is that a good place to be?

Liam

Comments

[Russell]

This is probably why IC and social media are in some ways, very strange bed fellows!